WOWO's Auto Detailing

What is Wowo’s Auto Detailing?

Born in Scotland in the Autumn of 2013, Wowo’s started with a simple idea, logo, and a plan.

Our mission was simple – create a line of unique high-quality car care products delivering professional level results anyone could achieve at home. In short, we wanted to take the serious image detailing was developing with all the dark color labels and macho names, and flip it on its head.

So what did we do? In June, 2016 we launched a broad lineup of never before seen products, designed and developed from the ground up by our own in-house master automotive chemist. Products that were punchy and eye catching in color and design, and captivating in scent, made the whole range stand out in a busy detailing marketplace. We worked hard to ensure product performance matched the excellent product appearance that was carefully developed, and quickly gained positive accolades within the UK-based professional and enthusiast detailing community (Detailing World).

Throughout 2017 and 2018 we continued our expansion into Europe, selling in Denmark, Holland, Belgium, France, and Italy.  In 2019 we expanded into the USA, partnering with The Rag Company based in Boise, Idaho as our primary North American distributor. Production is scheduled to begin at our new US blending facility in early 2020, while also growing the current Scottish factory based in Glasgow.

World-wide expansion will continue at a fast pace with distribution plans for Australia, the Middle East, Mexico, Central America, Japan, China, and more expected during 2020. Thanks to everybody who share in our dreams and are helping bring them to a reality around the world!

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